ListBuilding 101, Part One

Have you ever noticed that people who build a List don’t just have one List. They develop multiple Lists because they are promoting more than one thing.

I remember the old days when email marketing followed an approach radically different from that of today. There are still a few who try to sell multiple offers in one email, but over the years the online evolution has moved away from that model. Now it is taboo to pitch more than one thing in an ad. But then it was not unusual to have ten to twenty links posted down the page like an email buffet line.

Spam complaints has led to some of the change. Getting on a list of someone who sold movies only to be pitched some kind of vitamin deal made people complain that they did not opt-in to be pitched on that other deal. So marketers have developed separate lists to minimize the risk of being shut down.

Of course, once you have developed a List and built a relationship of like and trust with those people, you can introduce them to more products and opportunities. It just would not be too wise until the development and building phases have time to establish your relationship with your list. Besides spam complaints, another risk associated with such a tactic would be having your customer base opt out.

Not only do smart marketers have multiple lists; many of them also have multiple business opportunities. It just isn’t smart to put all your eggs into one basket. Having multiple business opportunities opens the door for those list owners to actually own multiple business opportunity sites.

As you know from reading this Blog, I have joined forces with a My Residual Teamand one of the great things about this Team is the fact that we are being trained how to build a list. Training on making that list targeted to your own interests has led us to start multiple lists. And encouragement and coaching from our Million Dollar Mentor has helped some of us — the ones who are experienced and advanced enough to handle the task… and the ones who want to own their own business and build their own Team — on the road to successful entrepreneurship.

To that end, I will soon be announcing the launch of my own Text Ad Exchange. This will further brand me, My Residual Team, and my Mentor, Gina Sprenkle. It will add names to my list in a manageable format. And it should put a few dollars in my pocket. Please come back and get your Link to join and promote my new venture and support my JV Partners.

Meanwhile, if you have not already opted into TheRiteBiz Team, please leave your info below and join me there. As for joining My Residual Team, you must join one of our Team Portfolio business opportunities to qualify. You may check them out here. If you are, like I did, struggling with your online business presence, I encourage you to join me and us and learn the right way to Brand yourself.

And on a side note, should you want to open your own membership site, I encourage you to join the Team for help with that. Having tried at least three times in years past to have my own Traffic Exchange, I have now learned some of the mistakes I made that could have been avoided had I had my current Mentor/Coach.

Written by Mark Moffett - Visit The Rite Biz

Tagged as: Blog, Buffet Line, Business Opportunities, Business Opportunity, Customer Base, Eggs, Email, Encouragement, Evolution, Marketing, Mentor, Relationship, Risk, Separate Lists, Smart Marketers, Tactic